At NAILS-LUXE, we believe in the power of unique creativity and the importance of high-quality tools that support the artistry of nail professionals. But more than that, we believe in nail technicians, and the nail artists. We aim to create products that feel as good in your hands as they look on your workstation.
We know that being a nail technician is about more than just painting and precision. It’s about self-expression, dedication, and the little moments of joy when a design turns out just right. That’s why every product we develop is designed with the nail artist in mind—tools that enhance comfort, encourage creativity, and make your daily work feel easier and seamless.
I’m Isabel, a nail tech and artist myself, and the founder of NAILS-LUXE. I know firsthand what it means to work long hours creating the smallest of details on tiny canvases, to search endlessly for the right tools, and to crave a sense of community in an industry that thrives on unique individual creativity. That’s why I created NAILS-LUXE a brand built by a nail tech, for nail techs. Every product we create comes from experience, designed with both function and artistry in mind.
A Brand Built on Experience Thoughtfully Designed for Artists
NAILS-LUXE isn’t a corporate beauty brand, it’s a nail tech and community led, family/nail tech run nail brand. As a working nail artist myself, I wanted to create a collection of brushes, and nail art supplies that actually made sense. Products designed to support the workflow of real professionals that are functional and look beautiful.
One of the first things I developed was our unique hexagon handle nail brushes with our innovative flexi cap. If you’ve ever struggled with brushes rolling off your desk or felt discomfort during detailed work, you’ll understand why this small design change makes such a difference. The grip is more comfortable, the control is more precise, and the feel is just right for long hours of nail artistry. Not to mention when your brush lids fall off and your precise line brushes get damaged! These are the kinds of details we obsess over, not just because they matter, but because i’ve been in your shoes. I get it.
Beyond brushes, our collection of nail art supplies and hand care products for nail technicians is built with the same philosophy, offering brushes and products that feel intuitive, reliable, and enjoyable to use. We focus on simplicity and quality, ensuring that each product supports and simplifies, rather than complicating your creative process.
A Community, Not Just a Brand
NAILS-LUXE isn’t just about the products, it’s about the people who use them. Over the last 3 years, we’ve been lucky to connect with an incredible community of nail technicians and artists who inspire us every day. Their feedback, passion, and dedication to their craft continuously shape the way we grow. Whether you’re a seasoned tech with years of experience or just starting your journey, we’re here to support you. We listen, we learn, and we evolve based on real feedback from real nail artists, because at the end of the day, this brand isn’t just mine. It’s yours too.
Thank You for Being Here And A Part of This Journey
Creating NAILS-LUXE has been an absolute dream come true, but it’s only possible because of the incredible community of nail artists who inspire it. If you’ve ever used our products, engaged with us online, or simply shared a love for the art of nails, you’re part of this journey. We’re so happy to have you as part of our story. NAILS-LUXE is a brand built on passion, care, and a deep respect for the work that nail professionals do. If you’re here reading this, that means you’re a part of it too.
So, welcome to NAILS-LUXE. We’re so glad you’re here, and we can’t wait to see what you create.
With love and creativity,
Isabel
Founder & Nail Artist
